New Trends in E-Commerce will shape Customer Experience

Innovations in e-commerce are rapidly developing to offer retailers a multitude of new possibilities to improve the customer journey and in turn drive online sales. In 2016, there will be seven top trends shaping the e-commerce landscape and creating opportunities for smart retailers to create an enhanced customer experience: 1. Even more focus on mobile Mobile […]

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Is Facebook ad personalisation driving Google’s strategy?

Is Facebook ad personalisation driving Google’s strategy? Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business. According to Adobe Digital Index’s (ADI) Q3 Digital Advertising & Social Intelligence Report, Google’s recent release of Customer Match – a new tool that helps advertisers personalise display ads based on historic […]

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Reality TV adverts can deliver your audience

Reality TV adverts can deliver your audience Reality TV is one of the best ways to deliver ads to TV-over-the-internet viewers, according to Adobe Digital Index (ADI). ADI’s latest Digital Video Benchmark report analyses 159 billion online video starts and 1.49 billion TV Everywhere authentications spanning from the second quarter of 2014 to the second […]

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