Search Engine Marketing (SEM) is the process of raising the awareness and ranking of a web site through the development of paid advertising and keyword targeted landing pages. Unlike Search Engine Optimisation (SEO), search engine marketing can achieve great results quickly, dependant on your own marketing budget.
Search Engine Marketing usually involves Pay-per-click (PPC) advertising in one or several of the most popular search engine advertising programmes such as Google AdWords, Microsoft adCenter, Yahoo Search Marketing and Miva. Advertising can also take on a variety of formats; Text adverts, image adverts, video adverts and multi-media adverts.
Pay-Per-Click (PPC) Advertising
Pay-per-click is a highly cost-effective advertising channel, as you only pay for actual clicks on your adverts. You can also control where and how your adverts are displayed, giving you the ability to target potential customers and integrate a PPC campaign with your existing marketing strategy.
Our consultants are Qualified Google AdWords professionals and have years of experience running complex pay-per-click campaigns, in addition to the fundamental marketing, design and technical knowledge required to write ad-copy and design effective landing pages. We can manage your campaigns for you or help you manage them yourself, either way, we are dedicated to providing you with an exceptional service from set-up to ROI tracking.
How much does it cost?
We charge a fixed monthly fee based on the number of products, services or campaigns you would like to run - that's it! The rest is highly transparent. All advertising budgets, spend and control can be completely dictated by you and your company. We will also never encourage you to overspend on PPC unless an increase will yield better ROI.
If you would like to find out more about our PPC management services, please feel free to contact us to discuss your ideas and requirements.
