Innovations in e-commerce are rapidly developing to offer retailers a multitude of new possibilities to improve the customer journey and in turn drive online sales. In 2016, there will be seven top trends shaping the e-commerce landscape and creating opportunities for smart retailers to create an enhanced customer experience: 1. Even more focus on mobile Mobile […]
A quick guide on Twitter best practice… Twitter is a fantastic tool for building relationships, marketing your products and generating new interest in your brand; hopefully this guide will give you some useful tips on how to improve your performance on Twitter, and your engagement. 1. Design your Tweets Ensure your tweet stands out. When […]
Method are pleased to announce that we have re-developed all of our social channels; including Facebook, Twitter, Google Plus and Linked In, and invite our clients and followers to post questions and comments to us on a variety of topics from web design to integrated marketing. Method Media specialise in all aspects of design and […]
Should you Increase your Mobile Advertising Spending? Our time spent on mobile devices is growing daily. Mobile will become very soon the most used media in the world. Today, an American adult spends on average about two hours and 54 minutes each day on their mobile phone while spending two hours and 12 minutes on […]
Is consumer data making brands greedy? The nature of social media and the Big Data phenomenon is making brands greedy, many pushing consumers to give more data, like more and share more. But how long will increasingly savvy consumers let this continue? Not only are they losing patience with it, but they are wising up […]
Is Facebook ad personalisation driving Google’s strategy? Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business. According to Adobe Digital Index’s (ADI) Q3 Digital Advertising & Social Intelligence Report, Google’s recent release of Customer Match – a new tool that helps advertisers personalise display ads based on historic […]
Reality TV adverts can deliver your audience Reality TV is one of the best ways to deliver ads to TV-over-the-internet viewers, according to Adobe Digital Index (ADI). ADI’s latest Digital Video Benchmark report analyses 159 billion online video starts and 1.49 billion TV Everywhere authentications spanning from the second quarter of 2014 to the second […]
Starting a business is exciting for millions of people and, in a turbulent employment landscape, a necessity for many more. The result is a global movement of small startups with little funding and resources. To guide businesses to success, perhaps follow these insightful and logical calls-to-action: Get up and running with a ‘minimum viable product’, and […]